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ASICS’ NEW GEL-KAYANO 23 DELIVERS ENHANCED STABILITY AND COMFORT FOR LONG DISTANCE RUNS

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GEL-KAYANO 23 is the latest update to ASICS’ award-winning GEL-KAYANO performance running footwear line
ASICS builds on its legacy of continuous improvement with the release of the new GEL-KAYANO 23 performance running shoe, featuring enhanced stability and comfort over long distances. GEL-KAYANO 23 is the latest addition to ASICS’ award-winning GEL-KAYANO performance footwear line. Featuring improvements in multiple functions critical for the distance runner, the GEL-KAYANO 23 is designed to conquer long distances with superior stability and comfort. 

Enhanced Stability Over Distance
GEL-KAYANO 23 features an upgraded GUIDANCE LINE. The guidance line’s slight angle towards the center of the shoe leads foot pressure load centrally through the foot to help guide runners and improve gait efficiency. GEL-KAYANO 23’s new last offers improved fit especially around the ankle, and delivers enhanced stability over distance. 

Improved Comfort and Cushioning 
GEL-KAYANO 23 also features GEL strategically built into the outer heel for better shock absorption. A new inclined position allows for a more central distribution of runners’ weight, delivering improved cushioning and enabling runners to maintain balance.

Lightweight Midsole
Weighing in around 330g1 GEL-KAYANO 23’s midsole is built with two layers that work together to maintain the shoe’s light weight. The top layer of the midsole is comprised of SpEVA, a material that proved to deliver superb cushioning and resilience, while ASICS’ patented2 FlyteFoam midsole makes up the bottom layer. Approximately 55% lighter than the industry standard, FlyteFoam is ASICS’ most advanced midsole technology. 

“The unsurpassed performance and updated design of GEL-KAYANO 23 are recommended for runners wanting to push themselves to go even farther. GEL-KAYANO 23 is a superior stability shoe with everything runners need for a smooth transition”, said Gerard Klein, Senior General Manager, Global Footwear Product and Merchandising Division at ASICS Corporation. “We want runners to experience our latest innovation in performance running footwear. Given the excellent fit, support, comfort and cushioning of GEL-KAYANO 23, we are confident that runners will feel the difference it makes to their runs and workouts.” 

The GEL-KAYANO 23 is now available for men, women and at ASICS mono stores and select retailers and running specialty destinations nationwide. The retail price : 13,499 INR. 


Features of the GEL-KAYANO 23 include: 
• I.G.S (Impact Guidance System) 
• HEEL CLUTCHING SYSTEM 
• Rearfoot and Forefoot GEL Cushioning System 
• X-40 Ortholite Sockliner 
• Ortholite Lasting 
• DYNAMIC DUOMAX Support System 
• FluidFit Upper 
• FluidRide Midsole 
• GUIDANCE LINE 
• GUIDANCE TRUSSTIC SYSTEM 
• Midsole: FlyteFoam, SpEVA 
• Outsole: AHAR SPONGE, AHARPLUS Rubber

To learn more about GEL-KAYANO 23 and other ASICS products, please visit: https://www.asicsindia.in/

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