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ASICS LAUNCHES ITS MOST VERSATILE TRAINING SHOE—fuzeX TR

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Delivering greater workout efficiency for athletes at various levels

ASICS launches fuzeX TR, a versatile training shoe that leverages lightweight cushioning and cross-functional design to offer greater workout efficiency. fuzeX TR is an all-in-one shoe that delivers support to athletes across a variety of fitness backgrounds and levels of expertise. From high intensity interval training (HIIT), lifting free weights to running on a treadmill, fuzeX TR is the go-to shoe for a wide range of training activities.

Available for men, fuzeX TR will go on sale at ASICS mono stores and selected running outlets worldwide starting August 2016.

Lightweight Cushioning for High Intensity and Speed

Typically, workout efficiency is hampered by the inverse correlation between lightweight and cushioning in footwear. In developing fuzeX TR, ASICS Institute of Sport Science (ISS) was able to overcome this through its proprietary lightweight fuzeGEL midsole. fuzeX TR provides effective cushioning for training, with a thinner and lighter sole.

Weighing only about 260g (US Men' Size 9 Half pair), fuzeX TR is 5% lighter than other ASICS training shoes in the same category, and maintains cushioning with reduced weight.1

Grip for Multidirectional Movement

Built with versatility in mind, fuzeX TR offers broad-spectrum training features, including flexible forefoot grooves that deliver excellent floor traction for multidirectional training movements. Positive patterns on the outsole offer added traction across multiple terrains.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

Cross-functional Design for Greater Workout Efficiency

fuzeX TR’s no-sew upper also provides comfort in all movements, enabling the wearer to train with more confidence. With a sole positioned closer to the ground that, fuzeX TR delivers a light and direct ride in the heel portion. The shoe’s low profile offers a comfortable and stable base, functional across a wide variety of training activities.

Larger Footprint in Training Category

The launch of fuzeX TR is the latest step in ASICS’ expansion into the training category, a category projected to grow to more than 55 billion USD globally by 2020. ASICS’ expertise in developing innovative footwear leaves it ideally positioned to develop training footwear that will allow people to maximize their potential and continuously improve their performance.

“fuzeX TR marks the beginning of a series of products developed specifically to meet a wide range of training needs,” commented Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation. “In the spirit of ASICS’ ongoing WANT IT MORE campaign, we hope to engage with and motivate fitness enthusiasts to achieve their goals.”

fuzeX TR will be available from 9999 INR For more information on fuzeX TR, visit: https://www.asicsindia.in/

Join in and follow the ‘WANT IT MORE' community online by using the #wantitmore hashtag. For more information on the ‘WANT IT MORE’ campaign, visit www.asics.com/us/en-us/wantitmore

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