homeASICS News

ASICS enters Gujarat with its first store in Surat

ASICS, the True Sport Performance brand, announced the opening of its tenth store in India. The first mono brand store was opened in New Delhi in July 2015 and within just one year ASICS has Stores PAN India including all the key metro cities. With a store now in Surat, ASICS achieves another mark in India’s retailing sector by entering a growing city. This two storied store showcases the latest collection in running and training categories along with the proprietary ASICS FOOT ID system.

Speaking about the launch Rajat Khurana, Director, ASICS India Private Limited, said, “This is our first store in Gujarat, and we wisely chose Surat, for it makes for an important evolving running city in India. The increasing number of runners participating in Marathons from Surat is remarkable. As a brand we will continue to support and expand aggressively to reach out to our discerning audience. It is our constant effort to provide the highest quality products that help fitness enthsiasist achieve their desired goal in training and running categories.” 

ASICS launched the store by hosting a Run last week for 5km and 10km categories for the aspiring runners of Surat. It witnessed a participation of over 130 candidates. This roaring running event was followed bya lively Zumba session to add to the participants’ experience.

With an area of 810 sq ft, the ASICS store in Surat will showcase the complete running collection, as well as ASICS latest training collection. The store is designed to present products, from footwear to apparel, through friendly, easy-to-browse displays. 

To provide the best suited shoes for each individual, the new store features the ASICS FOOT ID system, with staff on site to perform the analysis. ASICS FOOT ID is a focal point of the ASICS shop, offering static and dynamic measurements that include foot shape analysis and gait cycle analysis. ASICS FOOT ID static measures the foot shape, and ASICS FOOT ID dynamic analyzes the wearer’s running gait. It helps runners find the most suitable shoes to draw out every ounce of their performance.

Store Name



Ground Floor , K.G.House, Besides Kakadia Complex , Ghod Dod Road , Surat -395007

Phone Number


Store Hours

10:30 am – 9:30 pm